Product Sales Training

An after market auto accessory manufacturer wanted to expand its market share and revenues in the in North America. It identified training and certification of retail store personnel as a key strategy for increasing awareness of and knowledge about its products. To increase brand knowledge and loyalty of its thousands of preferred retailers, the manufacturer decided to build an online training system that includes an introduction to the organization, its product lines, product sales and marketing information and technical and service information.

The client had not previously undertaken an e-learning project and went out to bid in search of the best ideas. They had a web-site and a marketing strategy but didn't know how to make the information accessible to its audience and how to track learner participation and completion. Many in its retailers were using older computers that did not have speakers or headphones to support narration and sound effects for the training.

Planet developed a series of courses that can be selected depending on the learner's role in the retail organization. Courses include quizzes and successful completion of the course is tracked for certification and qualification as a Gold distributor with additional privileges. All courses are hosted and tracked on the custom Learning Management System (LMS) that Planet developed to meet the client's specific needs.

The program utilizes automotive sound effects as an enhancement to the information, but the sounds are not necessary to learn the subject matter. Animation keeps the learner engaged and makes it more interesting than a typical silent program.

The client is delighted with the release of the initial courses and additional courses are currently under development. The sales organization is leveraging this training program as a demonstration of its industry leadership. The client appreciated that Planet was able to lead them through this entirely new process toward an extremely positive outcome.